future so bright i gotta wear shades!

[next to nothing]

ok, the hot topic atm is the financial difficulties at creamware. But, and this is just a personal view i must add, something good has come out of it. i mean, suddenly CW is getting 4000% percent more attention in the music press (heh, dont ask me bout the maths in that number)! i mean, noah is getting attention, thats natural. but major mags are now reviewing scope and SFP! this is actually kind of suprising to me, bear in mind that this software and hardware is kinda "old". there has also been great reviews of both pro-One and minimax, and according to another post here, "sound on sound" is reviewing Solaris next month... Now, my question is: is this somehow linked to the "crisis"? or is it just a coincidence? my (probarly stupid) theory is that the "crisis" somehow has waken up CW marketing division, and they have FINALLY shiped out review objects to mags. and if u want to expand your market, rather than to further base your sales on existing costumers expanding their system and the traditional "word of mouth" method, this is a must.

So this is what i cant wait to see reviewed (and can REALLY make ppl open their eyes to CW SFP:

-SFP and minimax in important mags that havent reviewed em yet (like Computer music, when they reviewed Arturias Modular they claimed Minimax sounded weak/distorted when pushed to the limits... now, they never tested Minimax, i wonder what that statement was buildt on)

Solaris (up and coming in Sound On Sound if i can trust the other thread i mentioned)

Vorb (a great, CHEAP and EASY TO USE vocoder that sounds great... vokator? who cares? i mean, 1024 bands for what? sounds plastic

and last, but not least... FLEXOR! red_muze, please make sure there is a review edition out to as many mags as possible, cause this REALLY is revolutionary stuff from what i can gather from adern.com!

so ppl, have no fear about the future... CW is now gettin the most attention theyve got since pulsar release!


May the force of the DSP b with you

Best regards,
piddi

[doodyrh]

Well back in February I did my .02€'s worth to raise awareness at Sound On Sound with this email:

"I'd like to clarify a statement made in your article about the Eko keyboard workstation. Comparing it with Creamware's Noah you said
'but it [Noah] will only run Creamware software'. Like Creamware DSP cards, Noah will run a multitude of 3rd-party plugins, many of them free, made for the Creamware platform. This is significantly different. I feel there's a wide misunderstanding of this point among the computer music community which Creamware does little to correct and the article propagates."

What I couldn't believe about the recent 8-page SOS extravaganza was that CW initially sent them a Lunar II, only later replaced by a Power Pulsar

CW has been consistently let down by its marketing and customer relations. How unsexy is the website with its secret society forum?
Sometimes I think the best thing would be a buy out, keeping the techies that made this magical product, ploughing in more investment and dumping the lousy management.

<font size=-1>[ This Message was edited by: doodyrh on 2003-06-07 05:41 ]</font>

[astroman]

usually that '...but it runs only xyz software...' is just a synonym for '... get I get something free of charge for it ?'
You cannot a market 2k € piece of hardware with that in mind - you'd target the wrong customer group.
This isn't a product for mass marketing but but quality pro stuff. You either can survive in a rather small but profitable segment - see Apple Computers - or go broke.
Btw just an hour ago I tried a 'mass market freebe' intended to promote NI's REAKTOR 4 release, something called 'Carbon'.
It got a tremendous review, specially the 'filters'..., what a piece of sh*t this turned out
Those filters were programmed with 'range segments' to fake a smooth sweep like amateur multisamples. And the sound, well it's basically the same since Armand's Funk Phenomenon mixes (quite similiar), grzzy-brrzzy delayed with a subbass, boring.
I love my CW stuff and I'm happy they have only a few developers who EXACTLY KNOW how to rock

cheers, Tom

[orbita]

Pro tools only uses TDM plugins but you dont see anyone complaining that it's shit.

They should wake up and realise that SFP is protools on steroids for less than half the price.