On 2005-05-17 09:58, Nestor wrote:
Well, after all, what the heck are they going to track? ...
well, I just found a nice example - from the site of german mag (a 'respected' one, btw)
there's this box on the right side between ads and stock data, titled 'Money & Job' with items:
offers - one click to your dream job
income - do you earn enough ?
calculator - what remains from salary
gas - cheapest station close to your location
car finder etc
not much to comment - they've a session id and evaluate (as one example) who clicked the tax calculator and cheapest gas station - voila, an income profile of visitors ordered by location

they could corelate dream job to real income
preferred car brand etc
that's only the evaluation of one single side box - needless to mention they could (will

) track what kind of 'regular' news each group is interested in
of course that's all anonymous, but it would take only one single event to add a real world adress. This mag has the capability (at least for a small group of readers) already built in - they offer payed content.
They most certainly would wildely refuse they ever will, but it's almost effortless to corelate the 2 databases

And who is willing to pay for web content is a highly interesting customer anyway...
you can deliberately reverse the model for the 'subversive' part of the web
cheers, Tom